US Box Office: March 2 – 4, 2012

Surpassing studio and analyst expectations, The Lorax won the weekend with an astonishing $70.7M. The latest film – a new take on Dr. Seuss’ acclaimed children’s book –¬†from emerging animation studio Illumination Entertainment (Despicable Me, Hop), The Lorax, along with this week’s other top ten entries, showcased a particularly on-form box office.

The Lorax sought off stiff competition from the Todd Philips produced Project X. Debuting to the tune of $20.7M, the found-footage comedy proved a hit with Continue reading “US Box Office: March 2 – 4, 2012”