Tag: The Lorax

EIFF 2012 Review: The Lorax (2012)

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Ted (Zac Efron), a young boy living in Thneeville – a self contained town where everything is predominately artificial – dreams of winning Audrey’s (Taylor Swift) affection. So, when she declares she’d marry anyone who brought her a living “Truffula” tree, Ted is led to seek out the Once-ler (Ed Helms), a poor old businessman whose selfishness prompted the devastation of the land’s trees, and the only person who can guide Ted to his target of winning Audrey’s love and Continue reading “EIFF 2012 Review: The Lorax (2012)” →

US Box Office: March 23 – 25, 2012

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The Hunger Games – Lionsgate’s adaptation of Suzanne Collins’ much-loved novel – conquered the US box office with a staggering, and record-breaking, $155M. The sci-fi action crossover, which centers on an annual battle to the death, now boasts several impressive accolades.

Last week’s victor, the thoroughly enjoyable 21 Jump Street, dropped to second place with an estimated $21.3M, while Illumination Entertainment’s high scoring Continue reading “US Box Office: March 23 – 25, 2012” →

US Box Office: March 9 – 11, 2012

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The Lorax maintained its impressive lead at the US box office this weekend, grossing an estimated $39.1M. The animated take on Dr. Seuss beloved children’s novel has earned a tidy $121M in a mere ten days.

Disney’s new fantasy-adventure John Carter landed in second place, pulling in a modest $30.6M. The Andrew Stanton-directed tentpole, featuring the heroic protagonist of Edgar Rice Burroughs’ Barsoom series of novels, divided critics but surpassed analysts expectations. Continue reading “US Box Office: March 9 – 11, 2012” →

US Box Office: March 2 – 4, 2012

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Surpassing studio and analyst expectations, The Lorax won the weekend with an astonishing $70.7M. The latest film – a new take on Dr. Seuss’ acclaimed children’s book – from emerging animation studio Illumination Entertainment (Despicable Me, Hop), The Lorax, along with this week’s other top ten entries, showcased a particularly on-form box office.

The Lorax sought off stiff competition from the Todd Philips produced Project X. Debuting to the tune of $20.7M, the found-footage comedy proved a hit with Continue reading “US Box Office: March 2 – 4, 2012” →

Super Bowl XLVI Trailer Round-Up

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From 20th Century Fox to Universal Pictures, Disney to Warner Bros., Hollywood went all out with their Super Bowl placement trailers last night, with most of them dazzling (The Lorax looks super sweet, but not a patch on last year’s Despicable Me), and only a few missing the mark (Battleship, anyone?).

The night’s biggest winner, though, was The Avengers. Joss Whedon proved that he was the ideal man to assemble all the Marvel figureheads (bar Spider-Man) together in one film and have them fit oh, so perfectly together. Oh, and the back- Continue reading “Super Bowl XLVI Trailer Round-Up” →