US Box Office: March 2 – 4, 2012

Surpassing studio and analyst expectations, The Lorax won the weekend with an astonishing $70.7M. The latest film – a new take on Dr. Seuss’ acclaimed children’s book –¬†from emerging animation studio Illumination Entertainment (Despicable Me, Hop), The Lorax, along with this week’s other top ten entries, showcased a particularly on-form box office.

The Lorax sought off stiff competition from the Todd Philips produced Project X. Debuting to the tune of $20.7M, the found-footage comedy proved a hit with Continue reading “US Box Office: March 2 – 4, 2012”

Super Bowl XLVI Trailer Round-Up

From 20th Century Fox to Universal Pictures, Disney to Warner Bros., Hollywood went all out with their Super Bowl placement trailers last night, with most of them dazzling (The Lorax looks super sweet, but not a patch on last year’s Despicable Me), and only a few missing the mark (Battleship, anyone?).

The night’s biggest winner, though, was The Avengers. Joss Whedon proved that he was the ideal man to assemble all the Marvel figureheads (bar Spider-Man) together in one film and have them fit oh, so perfectly together. Oh, and the back- Continue reading “Super Bowl XLVI Trailer Round-Up”