US Box Office: March 2 – 4, 2012

Surpassing studio and analyst expectations, The Lorax won the weekend with an astonishing $70.7M. The latest film – a new take on Dr. Seuss’ acclaimed children’s book – from emerging animation studio Illumination Entertainment (Despicable Me, Hop), The Lorax, along with this week’s other top ten entries, showcased a particularly on-form box office.

The Lorax sought off stiff competition from the Todd Philips produced Project X. Debuting to the tune of $20.7M, the found-footage comedy proved a hit with audiences despite the lack of critical support. Dropping slightly from last week, Act Of Valour slipped two places, earning a soft, yet still respectable $13.7M.

Meanwhile, Safe House continued its box office reign, landing in fourth position with $7.2M. Universal’s action-thriller has now earned an impressive $108M at the domestic box office in the four week’s it’s been on screens. Tyler Perry’s Good Deeds rounded out the top five with $7M.

The top ten in full:

1. The Lorax – $70.7M

2. Project X – $20.7M

3. Act Of Valour – $13.7M

4. Safe House – $7.2M

5. Tyler Perry’s Good Deeds $7M

6. Journey 2: The Mysterious Island – $6.9M

7. The Vow – $6.1M

8. This Means War – $5.6M

9. Ghost Rider: Spirit Of Vengeance – $4.7M

10. The Artist – $3.9M

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